What if there were a way to connect buyers and sellers with just a
single click? That’s exactly what the Original by Brasil project does by introducing
to the market the latest developments in materials for the fashion sector. In an innovative way, the platform breaks down barriers, shortens the distance
and enables access to fashion materials and research in three formats: virtual,
in-company and permanent physical sites in Novo Hamburgo/RS, São João
Batista/SC, Franca/SP, and Birigui/SP. With daily updates made by the sellers themselves, the result is an incredibly
rich collection consisting of over 700 materials, including fabrics, laminates,
leathers, ornaments, heels, and soles.
By Brasil Components and Chemicals is the
brand developed by the Brazilian Association of Companies of Components for
Leather, Footwear and Manufactured Goods (Assintecal), in partnership with the
Brazilian Trade and Investment Promotion Agency (Apex-Brasil). Its aim is to
represent the manufacturers of materials for the leather-footwear industry in
the foreign market.
brand promotes the integration between foreign footwear manufacturers and the
Brazilian materials companies through projects and strategic activities, thus
enabling the cluster of businesses belonging to the By Brasil Components and Chemicals
project to provide different markets and audiences with all kinds of solutions.
The Brazilian Trade and Investment
Promotion Agency (Apex-Brasil) works to promote Brazilian products and services
abroad, and to attract foreign investment to strategic sectors of the Brazilian
economy. The Agency also engages in a variety of trade promotion
activities with the aim of promoting exports and enhancing the value of
Brazilian products and services abroad. Activities may include trade missions
and commercial prospects, organizing business rounds, supporting participation
by Brazilian companies in major international fairs, visits by foreign buyers
and opinion leaders to enhance their knowledge of the structure of Brazilian
producers, and other business platforms that have the purpose of strengthening
the “Brazil brand”.
Apex-Brasil also coordinates efforts to
attract foreign direct investment (FDI) in Brazil, focusing on sectors that are
strategic for developing the competitiveness of Brazilian companies and Brazil.